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Carolyn Foster, Sales Negotiator

If you spend enough time reading the national property headlines, you could easily come away with the impression that the housing market has ground to a complete halt! 

Inflation remains above target and is set to rise again, mortgage affordability remains tough and is not easing, and economic uncertainty continues to dominate the news. There is no doubt that buyers are approaching big decisions, such as a home move, more carefully than they did during the fast-paced post-pandemic market.

But does that mean the Surrey property market is “quiet”?
Not necessarily.
Buyers are definitely still out there, but they are taking their time more than they were a couple of years ago.

Serious Buyers Are Still Moving

Across Ripley, East Horsley, Send, Ockham and the surrounding Surrey villages, committed buyers remain active, getting out to view homes and still getting deals done, particularly where homes are well-presented and priced sensibly.  We have seen a small downturn in applicant numbers, but those who are registering appear serious and keen to find a property.

Many buyers are continuing to move for very real-life reasons:
  • growing families
  • downsizing
  • relocation
  • school catchments
  • lifestyle changes
  • retirement planning
People still need to move, regardless of what is happening economically. Families still outgrow homes, downsizers still want simpler living, and buyers still relocate for schools or work.  What does seem to be missing is the ‘long-term’ applicants, those who want to see everything available, but are not in a position to actually make an offer or move forward with a deal.  Which is actually really good for us, as agents, and for our vendors.

Pricing Strategy Matters More Than Ever

One of the biggest shifts we have seen over the past 18 months is the growing importance of accurate pricing.  You may notice a lot more “reduced” properties appearing on the market, and that is just the natural shift of the market at the moment. 

During exceptionally fast-moving markets, buyers were often prepared to compete aggressively for limited stock. Today’s market is different. Buyers are more informed, more cautious and less likely to overlook overpricing.  Plus they have less disposable income, and it’s harder to get funding, so moving above budget is not a possibility for the majority of buyers at the moment. 

Getting the asking price right from day one has probably never been more important than it is now.  With so many of our properties being ‘one of a kind’, finding comparables is difficult.  Every village market is slightly different, which is why local experience matters. Many of our team have worked in these Surrey villages for decades, so we understand the small details that can influence pricing, buyer interest and ultimately whether a property sells well.

Without doubt, homes priced correctly at launch tend to attract the strongest early interest, while overpricing can reduce momentum and lead to much more difficult negotiations later on.

Presentation Still Makes a Difference

Buyers are definitely paying more attention to presentation than they were a few years ago.

They are increasingly conscious of renovation costs, energy efficiency and the general condition of a property. Whilst not every home needs a full refurbishment before sale, presentation, maintenance and first impressions still matter enormously.

Simple improvements such as:
  • A fresh coat of paint in a neutral colour
  • Decluttering, removing personal items, clearing surfaces, and tidying away knick-knacks
  • Garden maintenance, adding some colour in pots or baskets
  • Minor repairs, including that kitchen door that needs adjusting or replacing the missing handle
  • A clean and bright presentation (get those windows cleaned) … can make a surprising difference when buyers first view a home.

Lifestyle Continues to Drive Surrey Demand

One factor that remains particularly strong across Surrey is buyers looking for a different way of living. Village locations, green space, commuting flexibility and access to good schools, continue to attract buyers looking for long-term quality of life rather than short-term speculation.

This is especially true across the areas Wills & Smerdon serve, where buyers are often prioritising community, outdoor space and flexibility, alongside the property size or features.

A Balanced Market Can Be a Healthy One


While the property market may feel calmer than it did last year, activity continues, and good homes continue to sell.

In our opinion, today’s market is simply more balanced, and actually more productive in a strange way, because there is less ‘noise’ and more ‘direct action’ taking place.  Yes, buyers have more time to consider decisions carefully, but sellers benefit from serious and committed enquiries, and sellers are becoming more realistic about pricing, which is helping sensible deals move forward.

The key to selling in the Summer of 2026 is going to be preparation, presentation and realistic guidance from experienced local professionals (us) who understand the nuances of the Surrey market. So if you are considering a move and would like an honest, professional view of the current market, our experienced team would be delighted to help.

☎️ Ripley Office: 01483 224488
☎️ East Horsley Office: 01483 281010